Methodology · Brand audit
The free Reddit brand audit and health score, explained
Most tools hand you a stream of mentions and let you work out whether that is good. The audit here turns the same raw data into one comparable number, so you can answer "how is my brand performing on Reddit?" in a sentence - and track whether it moves.
Run the free audit on your domain and compare against every brand on the leaderboard.
What goes into the score
- Real mention volume. Only genuine Reddit threads that actually reference the brand or domain. Weighted logarithmically, so going from 0 to 5 mentions matters far more than 100 to 105.
- Engagement. Upvotes and comments on those threads. A discussion nobody read is not visibility.
- Community spread. How many distinct subreddits mention you. Presence in six relevant communities beats six posts in one.
- Relevance filtering. Posts that do not contain every term of the brand query are discarded, so unrelated viral threads never inflate a score.
A brand with no real Reddit discussion scores 0. We never fabricate threads to fill a page.
Reading your score
0-29
Effectively invisible. Buyers researching your category on Reddit will not find you.
30-59
Scattered mentions. People know the name but no community discusses you seriously.
60-79
Real presence. Several relevant subreddits reference you regularly.
80-100
Category conversation. You are cited in the threads that AI assistants quote back.
How to move the number
Start with the subreddits the audit lists for you, not the biggest ones. Answer questions already being asked - the threads in your report with the most comments are the ones search engines and AI assistants keep returning to. Disclose who you work for; Reddit punishes anything else, and so does the score, because deleted threads stop counting.
Then re-scan monthly. Mention count rising while the score stays flat means you are posting where nobody engages.
Related reading
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